What sets Maui Jim apart from other brands is our unique ability to combine industry-leading technology, the culture and spirit of Hawaii, and all the benefits of an independently owned business.

They go their start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, they engineered the revolutionary PolarizedPlus2® lens.

Incorporated into seven new sunglass styles, their Classic Collection was introduced. They now offer over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays.